OBI in the future

OBI will aggressively push its international expansion focussing efforts on Russia, Poland, Italy, the Czech Republic, Hungary and the Balkans.

OBI Ukraine: By fully leveraging our competitive advantages we envisage becoming the top player in the Ukrainian DIY market shortly. OBI Romania: We are determined to take on the challenge of the late entry and to become a leading player in Romania in the near future.

"Market leadership is our goal – wherever OBI is present. Focussing on Central and Eastern Europe, Russia and Ukraine as major growth markets are key to our expansion strategy" says OBI CEO Sergio Giroldi. Based on this aggressive growth path OBI will boost the share of turnover generated abroad to more than 50 per cent in the coming years. In many international markets OBI already is number 1 (e.g., Russia, the Czech Republic, Hungary, Bosnia, etc.). Growth will now be the driving force to achieve market leadership also in many new countries. 

Over the next years, we further enlarge our store network in Europe. The turnover from foreign stores is forecast to increase within short to well above 50 per cent.